How we learn to communicate more effectively in the courtroom.

Rex Parris is the afternoon speaker for the Second Annual Loyola Advanced Trial Institute program.  His talk is focusing on cognitive science and what it teaches us about how people communicate in the courtroom.

Rex tells the story about Howard Moscovitz, who was asked by a coffee company to find them the perfect coffee.

What Moscovitz discovered was, by embracing the variability in human beings, we can find true happiness.  In other words, people are all different, so there is no single perfect product.  Instead, different people are made deliriously happy by different products.  It’s called, horizontal segmentation.

So, in court, Rex says what he wants to know from the jury, is about them.  Because by listening to jurors and paying attention to them at the start of the case, they understand a jury trial is a common effort to reach an important, just result. The way to understanding the variability in juror perceptions is to listen to them.

He cautions lawyers against trying to impress.  Rather, lawyers should share and teach in order to communicate more effectively.

Trial, Rex is teaching, is a search, not a game.  The search is for the truth, leading to a just result.

Filed Under Civil Justice Attorneys, Courtroom Technique

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